5 Million

WE HIT THE 8 MILLION MARK!

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FISHING

Trolling motors, fishfinders, shallow water anchors and accessories for better days on the water.

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DIVING

Regulators, computers, BCDs, wetsuits and accessories for those deep into diving.

Jetboil Logo
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CAMPING

Super-dependable tents, stoves, and equipment for your next adventure.

OLD TOWN
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WATERCRAFT

Cutting edge canoes, kayaks, and paddleboards for your life on the water.

A man fishing on a boat with a trolling motor in the background

WHO WE ARE

OUR PEOPLE

We are adventurers and doers. We don’t just make amazing camping equipment, trolling motors, fish finders, scuba gear, and watercraft, we also use them. Most of our employees, from board members to builders, are enthusiastic outdoorsmen and women who passionately pursue the get-out-there lifestyle that Johnson Outdoors has always inspired.

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TECHNOLOGIES

LEADING
INNOVATION

LEADING
INNOVATION

TECHNOLOGIES

Our products are built on consumer insights and emerging technologies. But the real value is knowing how to combine the two and make items that are applicable for today, tomorrow, as well as next year’s big adventure--and that’s where Johnson Outdoors leads the pack.

TECHNOLOGIES

LEADING
INNOVATION

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Our Impact
TRUSTED FOR ADVENTURE

OUR IMPACT

After more than 50 years, our love for the outdoors and passion for adventure is stronger than ever, and it fuels our mission to inspire the next generation of explorers. By outfitting outdoor adventurers with what they need today, we’re empowering future generations to love the outdoors as much as we do.