OUR IMPACT
JOHNSON OUTDOORS
THE CLEAN EARTH CHALLENGE
It’s our duty as outdoor adventurers to be good stewards of the land. That’s why we’ve partnered with the National Wildlife Federation to work together in a common goal: protecting and preserving the wild spaces we love for generations to come. Through our #CleanEarthChallenge, we're encouraging all outdoor enthusiasts to join in to help create a litter-free planet, one event at a time.
OUR LEGACY
PASSION FOR NATURE
PASSION FOR NATURE
OUR LEGACY
It all started with a deep love for the outdoors and a passion for adventure only nature can provide. After more than 50 years, that love and passion is stronger than ever, and it fuels our mission to inspire the next generation of explorers. By outfitting anglers, campers, divers, and outdoor adventurers with top-quality equipment today, we’re feeding that same passion for adventure in them. Working together, Johnson Outdoors and the customers who use our products can ensure these natural spaces we love so much will be just as vibrant and beautiful tomorrow.
OUR LEGACY
PASSION FOR NATURE
IT'S IN OUR CULTURE
Our company and culture are rooted in innovation, which means we’re always looking for a better way to deliver the best outdoor experience. Sustainability, innovation, and a deep love of the outdoors infuses every product we make.
IT'S IN OUR CULTURE
IT'S IN OUR CULTURE
Our company and culture are rooted in innovation, which means we’re always looking for a better way to deliver the best outdoor experience. Sustainability, innovation, and a deep love of the outdoors infuses every product we make.
COMMITTED TO CHANGE
The eight outdoor equipment brands making up the Johnson Outdoors family are committing to the same simple but powerful goal of ensuring our planet is even more beautiful, healthy, and inspiring in a century than it is today.
OUR IMPACT
SUSTAINABILITY THROUGH INNOVATION
SUSTAINABILITY THROUGH INNOVATION
OUR IMPACT
“Dad was passionate about leaving the world better than we found it, and that became core to who we are. It’s my honor and privilege to keep that legacy going and to continue building on it for the future.” -- Helen Johnson-Leipold, CEO of Johnson Outdoors
OUR IMPACT
SUSTAINABILITY THROUGH INNOVATION
IT'S IN OUR NATURE
Beyond individual efforts or contributions, our first and foremost sustainability goal is and will always be inspiring people to get outdoors, explore, connect, and naturally come to the same awe-inspired conclusion that we have: the natural environment is an integral part of what makes us human.
IT'S IN OUR NATURE
IT'S IN OUR NATURE
Beyond individual efforts or contributions, our first and foremost sustainability goal is and will always be inspiring people to get outdoors, explore, connect, and naturally come to the same awe-inspired conclusion that we have: the natural environment is an integral part of what makes us human.
BUILDING AN OCEAN ETHOS WITH SCUBAPRO
SCUBAPRO is rooted in delivering the best outdoor experience. A big part of that is maintaining a sustainable and vibrant environment so future generations can enjoy the outdoors as much as we and our customers do.
CANNON IS PLUMBING THE DEPTHS OF FISHING PRODUCT INNOVATION
Cannon: The First Downrigger, and Still the Best
Connecting to Your Roots: A Profile on Ashley Nicole Lewis
Johnson Outdoors has long recognized diversity and inclusion in the work of its many brands. Humminbird, Minn Kota, and Old Town are especially proud of the hard work and dedication of ambassador Ashley Nicole Lewis
Promoting Sustainability in the Outdoors with Leave No Trace & Eureka!
As a member of the Johnson Outdoors family, and a brand committed to sustainability and preservation of outdoor spaces, @eurekacamping is an advocate of the Leave No Trace 7 Principles and encourages all members of the outdoor community to listen and adhere to them in their own adventures.