WHO WE ARE

OUR PURPOSE

FIND YOUR AWESOME

FIND YOUR AWESOME

OUR PURPOSE

We want people to get out and experience the great outdoors. And see it as our job to ensure that from launch to landing, it’s the best experience possible. We draw on our spirited heritage and personal expertise to help those who trust us to find their awesome–confidently, authentically, and passionately.

OUR PEOPLE

FOR ADVENTURERS. BY ADVENTURERS.

We are adventurers and doers. We don’t just make amazing camping equipment, trolling motors, fishfinders, scuba gear, and watercraft, we also use them. Most of our employees, from board members to builders, are enthusiastic outdoorsmen and women who passionately pursue the get-out-there lifestyle that Johnson Outdoors has always inspired.

ALLY

Diving, Marketing

GREG

Fishing, Engineering

DANA

Camping, Marketing

CAROLINE

Diving, Finance

WORDS TO LIVE BY

OUR CULTURE & VALUES

WORDS TO LIVE BY

What makes Johnson Outdoors so unique? What about us keeps attracting and keeping talent for years? Maybe it’s that we value our employees' creativity and encourage innovation. Or maybe it’s our commitment to collaboration and teamwork. Or maybe it’s that we view our culture as a dynamic and ever-evolving way to improve our company. We hold true to certain ideals (teamwork, ingenuity, etc.), but flex to accommodate our employees and their needs.