Johnson Outdoors Privacy Policy
Last Updated: September 1, 2026
This Privacy Policy (the “Policy”) was updated to make it easier for you to understand what information Johnson Outdoors Inc., its affiliates, and subsidiaries (collectively, “Johnson Outdoors” or “we”, “us”, or “our”) may collect about you, as well as better inform you of what steps we take to safeguard your information and what rights you have with regard to such information. This Policy applies to Johnson Outdoors’ products and services, including our websites, mobile applications (“mobile apps”), our hardware and devices, and other interactions (e.g., customer service inquiries, reviews, and other communications) (our “Services”). When using our Services, you also must comply with our Terms and Conditions found here (“Terms”). If you do not agree to our Terms and this Policy, please do not use our websites.
If you are an employee, contractor, or job applicant, your information collected in those contexts will be subject to a separate privacy notice that we provide to you where and when appropriate. This Policy does not apply to information collected or used by any third-party or affiliate, including those that may link to or can be accessible via the Websites. Please review their policies. Johnson Outdoors is not responsible for the privacy policies or practices of any third-parties, third-party websites, or third-party applications or the content they provide.
We want to ensure that all individuals are provided with the rights mandated by their governing jurisdiction. For residents of California, please see our Privacy Notice for California Residents. Residents of other US states, please see our Supplemental Privacy Terms for Residents of Certain US States. For residents of the European Economica Area (“EEA”), the United Kingdom, and Switzerland, please see the Supplemental Privacy Terms Applicable to EEA, UK, and Swiss Residents. For residents of Canada, please see our Supplemental Privacy Terms to Canadian Residents. If you have any questions about this Policy or the manner in which Johnson Outdoors uses Personal Information (defined below) or would like to discuss the rights that you believe may be applicable to you, we encourage you to contact us at DataPrivacy@johnsonoutdoors.com.
IT IS OUR POLICY TO COMPLY WITH APPLICABLE PRIVACY LAWS, SO OUR PRIVACY PRACTICES MAY VARY DEPENDING ON WHERE YOU LIVE. PLEASE SEE THE REGION-SPECIFIC DISCLOSURES IN THIS POLICY FOR ADDITIONAL INFORMATION THAT MAY APPLY TO YOU DEPENDING ON WHERE YOU LIVE.
TABLE OF CONTENTS
PRIVACY BASICS
WHAT INFORMATION DO WE COLLECT AND WHY?
HOW ELSE MAY WE USE YOUR INFORMATION?
NOTICE OF MONITORING
WHAT CHOICES DO YOU HAVE WITH REGARD TO YOUR PERSONAL INFORMATION?
WHAT ELSE SHOULD YOU KNOW?
SUPPLEMENTAL PRIVACY TERMS APPLICABLE TO EUROPEAN ECONOMIC AREA (EEA) UK AND SWISS RESIDENTS
SUPPLEMENTAL PRIVACY TERMS APPLICABLE TO CANADIAN RESIDENTS
SUPPLEMENTAL PRIVACY TERMS FOR RESIDENTS OF CERTAIN U.S. STATES
CONTACT INFORMATION
PRIVACY BASICS
Johnson Outdoors is committed to protecting individual privacy and values the confidence of its customers, consumers, business partners and others. This Policy describes the information we collect, how we use and protect that information, and the choices and means you have for limiting the use and disclosure of your Personal Information. By interacting with our Services, you are accepting the practices described in this Policy. If you do not agree to the terms of this Policy, please do not use our Services.
Protecting your Privacy
This Policy applies to all Personal Information received by Johnson Outdoors in any format including electronic, paper or verbal in connection with Johnson Outdoors’ Services. “Personal information” means any information or set of information that directly or indirectly identifies an individual or is used by or on behalf of Johnson Outdoors to identify an individual.
Johnson Outdoors will use Personal Information only in ways that are compatible with the purpose for which it was collected or as you may subsequently authorize. Johnson Outdoors will take reasonable steps to ensure that Personal Information is relevant to its intended use, accurate, and complete. If we intend to use your Personal Information in a manner other than those set forth in this Policy, we will inform you of such additional uses at the time you provide the information. In addition, if Johnson Outdoors uses or discloses Personal Information for a purpose other than that for which it was originally collected or described to you at the point of collection, Johnson Outdoors will provide you notice prior to such new use of Personal Information, with a reasonable opportunity to object, or obtain your consent (to the extent required by applicable law).
Consent to Collection and Processing Personal Information in the U.S.
Our Services may be operated, in whole or in part, from the United States. By using our Services, you consent to having your Personal Information transferred to and processed in the United States and other countries that may not guarantee the same of protection of Personal Information as your home jurisdiction. While such information is outside of your jurisdiction of residence, it is subject to the laws of the jurisdiction in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other jurisdiction pursuant to local laws.
WHAT INFORMATION DO WE COLLECT AND WHY?
Personal Information You Give Us Directly
Throughout our websites and applications there are forms that request information from you. These forms typically ask for contact information (such as name, mailing address, email address, phone number, street address), membership, login and password information.
Our main website, www.johnsonoutdoors.com, and other direct-to-consumer websites (e.g., www.minnkota.johnsonoutdoors.com), collect information, including Personal Information, provided by you, such as when you create an account, make a purchase, communicate with us, or otherwise provide us your Personal Information. The types of Personal Information you may provide through our DTC Sites includes your name, email address, order history, shipping address, billing address, height, date of birth, weight, gender, and payment information that is stored and processed by our trusted third-party payment processors (“Payment Processors”). The processing of financial information by the Payment Processor is governed by their privacy policies and terms of use, not this Policy.
Our business-to-business websites (e.g., boats.johnsonoutdoors.com) collect information, including Personal Information, provided by you, such as when you create and manage an account, submit customer service and other requests, place and manage orders, manage inventory, check order status, communicate with us, and otherwise interact with our system. The types of Personal Information you may provide through our B2B Sites includes your name, title, email address, date of birth, shipping address, telephone number, billing address, credit card information, order history, warranty claims information, credit card information, and account summary (i.e., payment terms, credit limit, account balance, open orders, past due amounts, and payment information).
Our help websites (e.g., cannon-help.johnsonoutdoors.com) collect information, including Personal Information, provided by you, when you submit a help request or communicate with our live chat feature. When you submit a help request through our portal, you may provide your name, email address, postal address, as well as attachments or comments associated with your request. For more information about our live chat feature, please see the “Live Chat” section, below.
On our product registration websites (e.g., minnkotamotors.registria.com and register.scubapro.com), you have the option to register your Johnson Outdoors’ products and opt in to receive custom communications from us regarding those and other Johnson Outdoors’ products and services. To register your products, we may ask for your first and last name, email address, telephone number, home or business address, and purchase information such as the proof of purchase, product name and serial number, purchase date, place of purchase, date of delivery, and how you use the product. If you elect or opt in to receive communications from us, we will ask for a valid email address and telephone number so we can inform you of other products or services available or to contact you about your opinion of current products and services or potential new products and services that may be offered. You may opt out of receiving future mailings from Johnson Outdoors by following the procedures detailed in the “What Choices Do I Have With Regard to My Personal Information?” section located below, on forms located on our website, in emails you receive from us, or by contacting us at DataPrivacy@johnsonoutdoors.com.
Our mobile applications (e.g., One Boat Network), may collect certain Personal Information , including your first and last name, company, email address, physical address, telephone number, user ID, device ID, coarse geolocation, and purchase history, as well as information about the associated Johnson Outdoors product such as model, setting, serial number, and cycle information. We use this information to provide you with the services offered in the app, personalize your experience, improve our offerings, provide customer service, and to communicate with you about our products and services (including for marketing purposes). Users of our LogTrak app may also volunteer to provide additional information, including height, weight, and gender, as well as dive-specific metrics including geolocation, heart rate, and air consumption.
Some of our websites allow you to submit product reviews. If you choose to submit a review, we will ask you for your name or nickname, location, and email address. Any information posted by users to publicly accessible portions of our websites, including but not limited to product reviews, online forums, bulletin boards, dealer listings, or online auction services will be treated by Johnson Outdoors as non-confidential information and may be shared with any third party in compliance with applicable laws.
Live Chat
Some of our websites contain live chat features. To provide you with immediate assistance, we may use an automated chatbot, which is not powered by human interaction. By using our chat feature, you agree to real-time recording, collection, storage, use, and sharing of chat communications and other information, including your name, email address, phone number and any text you submit or input when you use our live chat feature on the websites. If you use a chat feature while signed into your Account, we may link information from your chat to your Account or profile. Please do not provide any sensitive personal data via our live chat. All live chats will be treated as non-confidential by Johnson Outdoors unless otherwise required by applicable law. When you engage with our live chat or messaging features, your communications may be processed by third-party service providers, including Zendesk, to help us deliver support and improve your experience. For more information on Zendesk’s Privacy Policy please visit: https://www.zendesk.com/company/agreements-and-terms/privacy-notice/.
Information Automatically Collected When You Use Our Services
We collect and store certain information automatically whenever you interact with our websites. For example, Johnson Outdoors may use cookies, web beacons or similar files or scripts throughout our websites to enhance your convenience in using our websites, to improve search functionality or to hold information that you would otherwise need to re-key. Cookies are small text files that allow a website to store on a computer an identification code associated with you which can later be retrieved and associated with your visit to the website. Web beacons are small graphics on a webpage or email that monitor your activity when viewing a webpage or email. If you do not wish to accept certain cookies from our websites, you may manage browser cookie settings through your web browser; however, disabling browser cookies may affect the some of the functions available on our websites. You cannot disable all cookies, such as cookies that are essential to the functioning of the websites.
Why do we collect cookies? We use cookies to make our websites function properly; provide personalized experiences; help with our marketing efforts; provide us with valuable data and statistics about the usage and effectiveness of our websites and to help us improve our website, products, and services.
What type of information do cookies collect? The cookies on our websites may collect information such as: IP addresses assigned to the computers and other devices you use; your internet service provider; device ID number; approximate geographic location; browser type; website pages visited; the websites you access before and after visiting the website, and data related to how and when you use the website.
How long do cookies last? Different types of browser cookies last for different periods of time. “Session” cookies exist only for so long as you are visiting the applicable websites and are typically deleted when you exit your web browser. “Persistent” cookies exist for a set period of time, regardless of if or when you exit your browser. Flash cookies differ from browser cookies regarding the amount and types of data collected and how the data is stored. Flash cookies cannot be managed by your browser’s cookie management tools. To learn about managing your Flash cookie settings, visit the Flash player settings page on Adobe’s website.
We are not responsible for third-party cookies. A third-party cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the websites you are visiting or a third-party analytics provider. We do not have control over third-party cookies, and they are not governed by this Policy.
Internet Based Advertising
Johnson Outdoors uses one or more companies to place advertisements for our products and services on our websites and third-party websites. Information collected by our advertising service providers through cookies and other technologies may include browsing behavior and your response to advertisements. To support this interest-based advertising solution, we, and companies we have contracted with, may use information about your visits to our and other websites, which may include Personal Information. Although it is our hope that you find the display of advertising to you based on your interests valuable, if you would prefer not to participate in the services offered through these solutions, you can always opt-out of this activity by visiting the Network Advertising Initiative (NAI) website by clicking https://optout.networkadvertising.org./?c=1. The opt-out will only apply to the specific browser you have opted-out with.
Johnson Outdoors' web servers also collect domain names and/or IP addresses of users to measure what pages and features are accessed by our visitors. Johnson Outdoors uses tools and software such as Google Firebase to collect and analyze this information. This information helps us administer the websites, improve content, and gather broad demographic information for aggregate use. We also link IP addresses to Personal Information submitted to Johnson Outdoors to verify whether a visitor has opted in to receiving additional information from Johnson Outdoors.
In addition, the website may also use the advertising services and networks offered by providers of social media platforms, including, without limitation, Google, Meta, X, YouTube, TikTok, and LinkedIn (“Social Media”) to deliver advertising content. We also use Social Media services, such as YouTube API Services, to provide select content on our sites such as video streaming. Use of Social Media services requires Social Media platforms to implement cookies or pixel tags to deliver ads to you while you are accessing the website.
Google Marketing Platform
Our websites use the Google Marketing Platform, a unified marketing and analytics platform provided by Google Inc., to collect information about your use of our websites, which your web browser automatically sends to Google. This information includes the URLs of the websites that you visit and your IP address. Google may also set cookies or read preexisting cookies. This information is stored on Google’s servers. Google uses this information to provide us with reports about our website traffic and your visits to our websites (for example, the domain from which you access the Internet, the web address of the website from which you linked to the website, and the date and time of your visit to the websites that you view and click through). We will use this data to improve our websites' structure and content. Google may use this data in accordance with its privacy policy, which is located at http://www.google.com/policies/privacy. For more information on how Google uses your data, visit http://www.google.com/policies/privacy/partners. You may opt out of our use of Google Analytics by visiting the Google Analytics opt-out web site at http://tools.google.com/dlpage/gaoptout and installing the Google Analytics Opt-Out Browser Add-On. Please remember that you will need to opt out for each browser you use.
Microsoft Clarity
Our websites use Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Social Media
Johnson Outdoors is active on Social Media. You have the opportunity to interact with us on those Social Media platforms regarding Johnson Outdoors and the programs, products and services we offer. Some Social Media platforms provide us with information and data on how people interact with our pages.
Any content you post on a Social Media platform is public information and will be treated as non-confidential. Johnson Outdoors reserves the right to post (or re-post) on its websites and its Social Media pages any comments or content that you post on our Social Media pages. YOU AGREE TO HOLD JOHNSON OUTDOORS HARMLESS AND WITHOUT LIABILITY FOR THE RESULTS OF ANY AND ALL CONTENT YOU POST TO JOHNSON OUTDOORS’ SOCIAL MEDIA PAGES.
Your use of Social Media platforms, and the collection, use and sharing of Personal Information on those platforms is governed by the privacy policies and terms of the third parties that own and operate those websites. We encourage you to review the terms and privacy policies of those third-party Social Media platforms, including but not limited to YouTube (Terms https://www.youtube.com/t/terms and Privacy Policy https://policies.google.com/privacy), Meta/Facebook (Terms https://www.facebook.com/terms and Privacy Policy https://www.facebook.com/privacy/policy/), X (Terms https://x.com/en/tos and Privacy Policy https://x.com/en/privacy), Google (Terms https://policies.google.com/terms and Privacy Policy https://policies.google.com/privacy), and LinkedIn (Terms https://www.linkedin.com/legal/user-agreement and Privacy Policy https://www.linkedin.com/legal/privacy-policy).
Children
We do not knowingly collect or solicit Personal Information from children under 16. If you have reason to believe that your child under the age of 16 has provided Personal Information through one of our websites, please contact us at DataPrivacy@johnsonoutdoors.com and we will make commercially reasonable efforts to delete such information.
HOW ELSE MAY WE USE YOUR INFORMATION?
Disclosing Personal Information
Except as described in this Policy, we will not disclose your Personal Information outside of Johnson Outdoors without (i) your consent or (ii) giving you notice, to the extent required by applicable law.
Johnson Outdoors shares certain Personal Information with our service providers, who are third-party companies that provide services for Johnson Outdoors, such as marketing, analytics, stocking orders, customer service, and fraud protection. These service providers have access only to such Personal Information needed to perform their functions, pursuant to contractual agreements with Johnson Outdoors, and are contractually obligated to maintain the confidentiality and security of your information according to our instructions.
In certain situations, Johnson Outdoors may forward purchasing and shipping information to vendors and common carriers who ship products or provide similar services directly to consumers only to the extent needed to fulfill orders or otherwise perform the Services. Those vendors are not subject to the terms of this Policy.
The Johnson Outdoors family of affiliates and subsidiaries may share customer and consumer information, including Personal Information, within our family of companies for its / their business purposes, including to provide you with the latest information about our products and services and offer you our latest promotions. Your Account information may be shared amongst the Johnson Outdoors family of affiliates and subsidiaries. For example, when you sign up for an Account on any Johnson Outdoors website, that Account information can be used as your Account information on any other Johnson Outdoors website.
We may access or disclose information about you, including the content of your communications: (a) in order to comply with the law or respond to lawful requests or legal process, including but not limited to those made under our DMCA Policy; (b) to the extent permitted by applicable law, rule, or regulation; or (c) to our professional advisors to the extent reasonably necessary to assist them in providing their professional services to us.
We may provide your Personal Information to subsequent owner(s) of Johnson Outdoors’ business(es) or assets in connection with a merger, acquisition, sale, dissolution, liquidation, or reorganization of all or a portion of our assets.
Non-Personal Information.
Johnson Outdoors and its licensors are the sole and exclusive owners of any information collected or created that does not qualify as Personal Information and can use or share such information for any purposes, in compliance with applicable laws.
Retention and Storage of, and Access to, Personal Information
The types of volume of Personal Information we process are adequate, relevant, and reasonably necessary for the services we provide. Johnson Outdoors retains your Personal Information for business purposes for as long as your Account is active and/or as long as is reasonably necessary to fulfill the purposes for which you provided it. Johnson Outdoors will also retain your Personal Information as reasonably necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
NOTICE OF MONITORING
We may monitor any activity or interaction with our Services for our business purposes and retain the information we collect, as may our third-party business partners. Our monitoring may include recording your activity while using our Services, your sessions on our websites, information you submit through our Services, and your communications with us through or using the Services (including but not limited to any interactions and information you provide using our live chat). The technology we use to automatically collect information, including but not limited to Microsoft Clarity (described above under “Information Collected Automatically When You Use Our Services”), may also collect such information. If you do not consent to the monitoring described in this section and elsewhere in the Policy, please do not use our Services.
WHAT CHOICES DO YOU HAVE WITH REGARD TO YOUR PERSONAL INFORMATION?
You may request copies of or have Johnson Outdoors make changes, corrections, or deletions to certain Personal Information in Johnson Outdoors' possession by contacting Johnson Outdoors at DataPrivacy@johnsonoutdoors.com. You may opt out of receiving further communications from us on forms located on our website, in emails you receive from us, or through any of the methods identified in the “Contact Information” section at the end of this Policy. No fee will be charged for such requests. Johnson Outdoors will make reasonable efforts to comply with your request to delete your Personal Information unless we have a business or legal purpose to retain such information. We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical.
WHAT ELSE SHOULD YOU KNOW?
Security
We are committed to preventing others from unauthorized access to the Personal Information you provide to us and have put in place reasonable technical and organizational security measures to protect against the loss, misuse or alteration of Personal Information under our control. These steps take into account the type of personal data we process and the current state of technology. Nevertheless, such security measures cannot prevent all loss, misuse or alteration of Personal Information and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. YOU UNDERSTAND THAT NO DATA TRANSMISSION OVER THE INTERNET OR A MOBILE DEVICE CAN BE GUARANTEED TO BE 100% SECURE. WHILE WE STRIVE TO PROTECT YOUR PERSONAL INFORMATION, WE DO NOT GUARANTEE THE SECURITY OF ANY PERSONAL INFORMATION AND YOU PROVIDE SUCH PERSONAL INFORMATION AT YOUR OWN RISK.
Johnson Outdoors does not send emails to customers requesting billing, login or password information. If you receive any suspicious emails purporting to be from us, please let us know.
Links
Johnson Outdoors' websites may contain links to other websites not affiliated with Johnson Outdoors, including websites of Johnson Outdoors' vendors and service providers. These other websites are governed by separate privacy policies and terms and conditions that may be different from ours. Johnson Outdoors is not responsible for the privacy practices or the content of such other websites. By including links to other websites, we neither endorse such websites nor guarantee that the information they contain is accurate. We encourage you to be aware when you leave our websites and to read the separate privacy statements of any linked websites.
Changes to this Privacy Policy
We reserve the right to change this Policy at any time without prior notice. When we post changes to this Policy, we will revise the "last updated" date at the top of this page. Any changes to the Policy will be effective immediately upon posting. We encourage you to periodically review this Policy to remain informed of what we are doing to protect your Personal Information.
Governing Law and Jurisdiction
This Policy, and Johnson Outdoors’ collection and use of Personal Information, shall be governed and interpreted in accordance with the laws of the United States and the state of Wisconsin. Any disputes arising out of or relating to this Policy shall be adjudicated exclusively in a state or federal court of competent jurisdiction in the Eastern District of the state of Wisconsin. By using our Services, You consent to jurisdiction in such courts.
Governing Language
Any translation of this Policy is done for local requirements and in the event of a dispute between the English and any non-English versions, the English version of this Policy shall govern to the fullest extent permitted by law.
SUPPLEMENTAL PRIVACY TERMS APPLICABLE TO EEA, UK, AND SWISS RESIDENTS
Because we are a global business, this section provides information and additional terms that apply to Johnson Outdoors’ Processing of Personal Data of persons located in the EEA, including the EU, and the UK in accordance with the EU GDPR and UK GDPR, respectively. In addition, if you are a resident of Switzerland, your Personal Data will be treated in accordance with the terms of this Section, except to the extent otherwise required by the Swiss Federal Data Protection Act. Any reference to the EEA in this section is intended to include Switzerland.
In order to be able to offer our products and services and provide you with information you may request (such as direct-email marketing materials), we may need to transfer your Personal Data outside the EEA. For example, if you choose to provide Personal Data to us, we may transfer and store that information on our servers located in the United States, the country in which the parent company of our multi-national organization is headquartered, pursuant to GDPR Articles 13(1)(f) and 46. Because the United States may not guarantee the same protections of Personal Information as the EU or other jurisdictions, Johnson Outdoors Inc. and its subsidiaries have executed EU standard contractual data protection clauses or their successor to ensure appropriate safeguards for Personal Data (as defined below).
A) Definitions. The terms “Personal Data” and “Processing” have the same meanings set forth under the GDPR. Those definitions are set forth below for your convenience:
“Personal Data” means any information relating to an identified or identifiable natural person (“data subject”).
“Processing” means any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
B) Permitted bases for Processing. Johnson Outdoors will only Process your Personal Data if: (i) it has received your express opt-in consent for such Processing, (ii) the Processing is necessary for performance of a contract, (iii) the Processing is necessary for a legal obligation to which Johnson Outdoors is subject, (iv) the Processing is necessary to protect the vital interests of the data subject, (v) the Processing is necessary for a task carried out in the public interest, or (vi) if Johnson Outdoors or a third party has a legitimate interest that is not overridden by the interests or fundamental rights and freedoms of the data subject.
See the table below for additional details on the Processing of Personal Data. Note that if Johnson Outdoors is required to Process Personal Data for reasons (iii), (iv) or (v) above, those reasons may not be known to Johnson Outdoors today and may not be listed below.
| Johnson Outdoors’ Purpose for Processing | Legal Basis For The Processing | Category Of Personal Data |
| When you register and maintain an Account: To register and manage your Account; allow you to track the status of your orders; and allow you to access the Johnson Outdoors Extranet; allow you to use features of an App or Site. | Consent and/or contract (depending on the data subject) (GDPR Art. 6(1)(a) or (b)) | Personal data (contact information, business contact information, and other information you provide) |
| When you request information or provide information online, over the phone or through the mail: To address or respond to your requests, questions or concerns; when you sign up to receive emails or promotions; to speak with you via live chat, phone or email; to process your rebates; customer or technical service; or other similar activities. | Consent (if collected through an online form to sign up to receive emails or other promotional materials) (GDPR Art. 6(1)(a))
The aforementioned legitimate interest (if you contact us through another method or for other purposes): to provide you with information or services you request (GDPR Art. 6(1)(f)) | Personal data (contact information) |
| Purchases: To sell you products and process transactions you make through the website, over the phone or through any other method, and including to manage shipping, collections, returns and order fulfillment. | Contractual necessity: for managing order fulfillments, shipping, and returns (GDPR Art. 6(1)(b)) | Personal Data (contact information) Financial Information (for purchases made over the phone) |
| Website and App Administration: To administer our websites (for example: troubleshooting, system maintenance, respond to DMCA requests, and data analysis) | Legitimate interest set forth in the Purpose for Processing (GDPR Art. 6(1)(f)) | Personal Data (contact information); Cookies; De-Identified and/or aggregated data |
| Analytics and Marketing: To analyze and improve our websites and features of our websites and content on the websites; to provide direct marketing to you about our products, services, and website | The aforementioned legitimate interest (analytics and direct marketing through cookies) (GDPR Art. 6(1)(f)) And Consent (direct marketing through email) (GDPR Art. 6(1)(a)) | Personal Data (contact information); Cookies; De-Identified and/or aggregated data |
| Social Media: To engage with our customers, prospective customers, and the community about our products, services, and brand, and if required, take actions to maintain the quality of the brand in the market. | The aforementioned legitimate interest (GDPR Art. 6(1)(f)) | Personal Data (contact information and any other information provided by you through social media); Cookies; De-Identified Data |
| Facebook Pages: To present activities, special offers, and our range of products and services, and generally to communicate with you through our Facebook page. | The aforementioned legitimate interest (GDPR Art. 6(1)(f)) | Personal Data (contact information and any other information provided by you through social media); Cookies; De-Identified Data. For all visitors (whether or not you are a registered Facebook user), Facebook automatically determines the user’s IP address and sets a cookie, which identifies the web browser that establishes the connection to the Facebook page and is used for the purposes of advertising, analysis, creation of personalized advertisements, creation of user profiles, and market research. If you are registered and logged in to Facebook when you visit our page, Facebook activates an additional cookie that links your visit to our page to your personal user account, enabling Facebook to track your user behavior by storing and analyzing data across all of your devices. In addition, we process the following data from our Facebook page: Communication content such as messages and comments; “Like”-information; Profile information such as images; and other information you post. The above-mentioned data may include special categories of personal data, the processing of which is privileged under GDPR Art. 9(2)(e). |
| Facebook Insights: To make posts and activities on our Facebook page more attractive, useful, and relevant to users. For example, we use the age and gender distributions to tailor the way we interact with users and the preferred times they visit us to optimize the scheduling of our posts. Information about the type of end devices used by visitors helps us to adjust the visual design of our contributions accordingly. | The aforementioned legitimate interest (GDPR Art. 6(1)(f)) | Facebook currently collects and provides the following types of data for page fans, subscribers, reached persons, and interacting persons: Total number of page views, "Like" information, page activity, post interactions, reach, video views, post reach, comments, shared content, responses, percentage of men and women, country and city origin, language, shop views and clicks, route planner clicks, phone number clicks. This also provides data on the Facebook groups linked to our Facebook page. |
C) Right to Withdraw Consent. In the event you provide your consent for us to Process your Personal Data, you may withdraw your consent at any time by emailing DataPrivacy@johnsonoutdoors.com to request such change at no cost. Please note that the withdrawal of consent shall only apply to prevent future processing of your Personal Data; it will not apply to Personal Data processed based on consent provided before withdrawal.
D) Marketing. Johnson Outdoors does not Process Personal Data for the purpose of marketing without first obtaining your express, opt-in consent or having a legitimate interest for doing so. YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF PERSONAL DATA FOR MARKETING PURPOSES AT ANY TIME BY CONTACTING US AT DATAPRIVACY@JOHNSONOUTDOORS.COM.
E) Data Collected Not From the Data Subject. We sometimes collect Personal Data from third-party sources and not the data subject themselves.
F) Your Rights and Choices. You may have the following rights under the GDPR, although some exceptions apply. We will comply with any requests made relating to the following rights if required by applicable law. We may require you to prove your identity before honoring any request you make with regard to your Personal Data.
Right of Access - You have the right to be informed of and request access to the Personal Data we Process about you. This allows you to receive a copy of the Personal Data we hold about you.
Right to Rectification - You have the right to request that we amend or update inaccurate or incomplete Personal Data.
Right to Erasure (Deletion) - Under certain circumstances, you have the right to request deletion of your Personal Data.
Right to Restrict - Under certain circumstances, you have the right to request that we temporarily or permanently stop Processing all or some of your Personal Data.
Right to Object - Under certain circumstances, you have the right to object to Johnson Outdoors Processing Personal Data, such as for direct marketing purposes or when automated decision making is used.
Right to Data Portability - You have the right to request a copy of your Personal Data in electronic format and further request that we send such Personal Data to another party.
Communication Preferences and Opt-Outs - You have the right to stop receiving communications from us at any time by contacting DataPrivacy@johnsonoutdoors.com, at no additional cost.
Right to Lodge a Complaint - You have the right to lodge a complaint with the applicable supervisory authority. Although you are not legally required to do so, we ask that you first contact us so we can make reasonable efforts to address your complaint.
G) The Consequences of not Providing Personal Data. Johnson Outdoors will not be able to provide certain services to you without Processing certain Personal Data such as Processing job applications or orders. Furthermore, if you turn off certain tracking devices or decline certain cookies on our websites, certain features of the websites may not work.
H) Transfer to Third Parties and Countries. Personal data that we collect or receive may be transferred to and/or Processed by third parties that are located outside of the EEA. In particular, this would include processing of Personal Data that you provide when you sign up to receive emails, promotions, or our newsletters. For a description of the categories of third parties who may receive or process your Personal Data, please see the section of the Privacy Policy entitled “Sharing Personal Information.”
Johnson Outdoors will only transfer the Personal Data of EU data subjects to third parties located outside of the EU when it has ensured appropriate safeguards for such Personal Data, either through (i) the standard contractual clauses or their successor;; (ii) binding corporate rules / resolutions; or (iii) any other legally permitted method.
You may request a copy (which may be provided as a summary) of any such appropriate safeguards or seek inquiries regarding such safeguards by contacting us at DataPrivacy@johnsonoutdoors.com. We will respond to your request or inquiry within a reasonable period of time.
I) Period of Data Retention. We retain your data only for as long as required to achieve the purposes for which the data were collected and being processed or as necessary to comply with our legal obligations.
J) Facebook.
Facebook Insights. “Facebook Insights” provide statistical data of different categories for the operators of our page. These statistics are generated and made available by Facebook. We cannot turn this function off or prevent the generation and processing of data through Facebook Insights. Further information can be found here: https://www.facebook.com/business/help/144825579583746?helpref=search&sr=15&query=insights
As operators of a page on Facebook in the EU, we are subject to Facebook Ireland Ltd.’s Page Insights Controller Addendum. The Addendum, which describes shared obligations we have with Facebook in the processing of your data, is available at https://www.facebook.com/legal/terms/page_controller_addendum.
Due to the constant development of Facebook, the ways in which and purposes for which your data is processed on Facebook may change from time to time. To be informed of the most updated information, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/.
SUPPLEMENTAL PRIVACY TERMS APPLICABLE TO CANADIAN RESIDENTS
Under certain circumstances and subject to applicable data protection laws, in addition to the rights described in this Policy, you may also be entitled to request additional information regarding our data governance practices, including details regarding what information is collected about you, the categories of persons who have access to your information, and how long your information will be retained for. You may also be entitled to request that we cease communicating your information, or de-index any hyperlink attached your name that provides access to your Personal Information by a technological means.
SUPPLEMENTAL PRIVACY TERMS FOR RESIDENTS OF CERTAIN U.S. STATES
Certain U.S. states grant their residents additional privacy rights. These Supplemental Privacy Terms applies to residents of these states and should be read in conjunction with our Privacy Policy. If you are a resident of one of these states, and you meet certain criteria, you may be able to request that Johnson Outdoors
Provide you access to Personal Information that you have previously provided to us.
Correct or amend inaccurate Personal Information we have about you.
Delete Personal Information we collected from you, assuming that request does not conflict with our legal obligations or other legitimate business purposes for maintaining information.
Honor your request to opt-out of processing of Personal Information for purposes of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
Depending on your state of residence, you may also have the right to appeal our decision regarding your requests. We respond to all valid appeals as soon as we reasonably can, and no later than legally required.
To exercise these rights or to appeal our decision about your request, as described above, please email us at DataPrivacy@johnsonoutdoors.com. You may also call us at 262-631-6600. Please note: we cannot comply with your requests to access, correct, or delete if we cannot verify your identity. In order for us to verify your identity, please make sure that you make a verifiable request. This means that you should: (1) provide sufficient information about yourself so that we can reasonably verify that you are the person about whom we collected Personal Information; and (2) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We reserve the right to require additional information from you to verify your request before we respond. Any Personal Information provided to us to verify a request will be used only for that purpose. Depending on your state of residence, you may also designate an authorized agent to submit a request on your behalf.
We will not discriminate based on the exercise of any of the rights described above. Unless permitted by law, we will not: deny goods or services; charge different prices or rates; provide a different level or quality of goods or services; or, suggest that you may receive a different price or rate or quality of goods or services. We may offer certain incentives, including financial, that are permitted by law, which can result in different prices, rates, or quality levels that are reasonably related to your Personal Information’s value.
CONTACT INFORMATION
If you have any questions about this Policy or your rights and choices under it, please contact us with your request through any of the below methods. We will respond to your request within a reasonable period of time.
By Mail:
Data Controller: Johnson Outdoors Inc.
Attn: Legal Department
555 Main Street
Racine WI 53403
United States of America
By Email: DataPrivacy@johnsonoutdoors.com
By Telephone: 262-631-6600