CANNON IS PLUMBING THE DEPTHS OF FISHING PRODUCT INNOVATION

The Johnson Outdoors family of brands carry a long and storied history of innovation in both product development and overall impact on the sport they serve. From industry-firsts and groundbreaking improvements to the latest in digital tech and eco-friendly manufacturing, we’re proud of the many ways this organization continues to push the boundaries of outdoor recreation in exciting new directions.

Cannon: The First Downrigger, and Still the Best

For example, in 1979, two avid salmon fishermen and good friends—Jack King and Jim Swinehart—applied a novel solution to the age-old problem of how to catch more fish every time they hit the water. The result was the world’s first downrigger, a deceptively simple bit of technology that allows an angler to choose and maintain the perfect bait depth for the type of fish they seek.

Over the years, the downrigger has evolved into a high-tech piece of equipment that is a must-have on every serious angler’s boat. 

To learn more about the first Cannon Downrigger and how far it’s come, check out About Cannon Downriggers.

Developing the Latest in Connected Fishing Tech

Today, Cannon’s line of downriggers, rod holders, and accessories include some of the most advanced fishing gear on the market. From an effortless electronic equivalent to the original downrigger to a mobile app-controlled automated depth cycling machine, Cannon offers the modern angler seemingly endless option for hooking the fish of a lifetime.

• Depth cycling: Set your cycle depth, range, and speed, and the downrigger does the rest
• Positive ion control: all the electronics on a modern fishing boat can actually frighten fish away due to the energy fields created, but with positive ion control, this issue is negated and fish are willing to check out your bait
• Bottom tracking: with the Downrigger Transducer or the popular Humminbird Fish Finder (compatible through the One-Boat Network™ partnership with Humminbird and Minn Kota), you can keep your bait at just the right point above the bottom no matter how quickly that changes
• And much more.

To learn more about how Cannon and Johnson Outdoors are pushing the boundaries of fishing innovation, check out all the available advancements at Fishing Technology That Dominates the Water.

We’re proud to maintain our commitment to continual improvement in technology and connection to the outdoor enthusiasts who live and breathe the sports we serve. We view ongoing innovation as shouldering the responsibility that comes with the Johnson name. As Sam Johnson said, “being the best is far more important than being the biggest.” Looking ahead, we know we’re innovating for the right reasons.