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OUR COMPANY

Trusted for Adventure
JOHNSON OUTDOORS

TRUSTED FOR ADVENTURE

We want people to get out and experience the great outdoors. We see it as our job to ensure that, from planning to unpacking, it’s the best experience possible. And, because we’re outdoor adventurers too, we draw on our spirited heritage and personal expertise to authentically and passionately make that happen. That’s why we’ve been Trusted for Adventure since 1970.

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JOHNSON OUTDOORS

UNIFYING CULTURE

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UNIFYING CULTURE

JOHNSON OUTDOORS

Johnson Outdoors is built on the passion, ingenuity, and expertise of our employees. We value their creativity and encourage innovation. We’re committed to collaboration and teamwork. And, we view our culture as a dynamic and ever-evolving way to improve our company.

Our History
JOHNSON OUTDOORS

OUR HISTORY

Since Sam Johnson founded the company over 50 years ago, Johnson Outdoors has become a leader in the outdoor recreation market. Our top-quality, innovative products inspire people to experience the awe of the great outdoors every day. We share Sam's passion and commitment to serving employees, customers, the environment, and the communities where we do business.

JOHNSON OUTDOORS

STORIED INNOVATION

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STORIED INNOVATION

JOHNSON OUTDOORS

Our products are built on consumer insights and emerging technologies. But, the real secret is the passion our designers, engineers, and builders bring to the table. They’re not just making something, they’re looking forward to using it. Innovation comes naturally when you’re creating the next item on your wishlist.

JOHNSON OUTDOORS

INVESTORS

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INVESTORS

JOHNSON OUTDOORS

Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experiences. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.