OUR STORIES

Johnson Outdoors has long recognized diversity and inclusion in the work of its many brands. Humminbird, Minn Kota, and Old Town are especially proud of the hard work and dedication of ambassador Ashley Nicole Lewis

SCUBAPRO, a member of Johnson Outdoors’ family of brands, is dedicated to encouraging all divers and celebrating our diverse community. Too often, perceived barriers to scuba diving discourage those interested in learning to dive. That’s why we’re sharing

Scuba diving is an activity of new experiences. Divers travel the world seeking new underwater adventures, often booking with specialized tour operators that combine challenging logistics, comfort, and safety into perfect vacation packages.

Planning and embarking on a dive trip is the perfect opportunity to integrate sustainability into our decision-making and even our dive lifestyle.

Catch and release fishing has been around since people started fishing for sport rather than for basic sustenance. However, more and more anglers are embracing catch and release in recent years to help sustain their favorite fisheries and ensure healthy p

Thanks to projects underway by the Coastal Conservation Association, recovery is expedited in concert with Texas Parks & Wildlife. Currently, CCA and Texas Parks & Wildlife are working to restore hatcheries, so that the state can raise and release fingerl

Innovation is a foundational value at Johnson Outdoors and it transcends our entire family of brands. Old Town, our canoe and kayak brand, is at the forefront of watercraft innovation.

Paddle-free propulsion has gained popularity in the last few years and Johnson Outdoors is setting the pace for kayak innovation. Old Town, a member of the Johnson Outdoors family of brands, brings kayak enthusiasts two hands-free ways to make more of the

Jetboil, a proud member of Johnson Outdoors’ family of brands, is a household name for portable, efficient stoves that are guaranteed to make any backpacking and backcountry adventures memorable

Here at Eureka!, a member of Johnson Outdoors’ family of brands, we have prided ourselves on designing and manufacturing innovative products that help people enjoy th

At Johnson Outdoors and Old Town, helping others experience the awe of the outdoors is core to who we are.

At Johnson Outdoors, we're all about inspiring people to get outside to experience the awe of the great outdoors. That means investing in sustainability, conservation, and public access initiatives. There is plenty of work to be done, and we can't do it a