OUR STORIES

Innovation is a foundational value at Johnson Outdoors and it transcends our entire family of brands. Old Town, our canoe and kayak brand, is at the forefront of watercraft innovation.

Paddle-free propulsion has gained popularity in the last few years and Johnson Outdoors is setting the pace for kayak innovation. Old Town, a member of the Johnson Outdoors family of brands, brings kayak enthusiasts two hands-free ways to make more of the

Jetboil, a proud member of Johnson Outdoors’ family of brands, is a household name for portable, efficient stoves that are guaranteed to make any backpacking and backcountry adventures memorable

Here at Eureka!, a member of Johnson Outdoors’ family of brands, we have prided ourselves on designing and manufacturing innovative products that help people enjoy th

At Johnson Outdoors and Old Town, helping others experience the awe of the outdoors is core to who we are.

At Johnson Outdoors, we're all about inspiring people to get outside to experience the awe of the great outdoors. That means investing in sustainability, conservation, and public access initiatives. There is plenty of work to be done, and we can't do it a

When Johnson Outdoors asked me to be part of the Old Town Women on the Water series, I was a little bashful. The series highlights their women pro staff to encourage more women to get out on the water.

As the old saying goes, details are everything.  So, after 15 years of guiding professionally and hosting TV shows, Panama City Beach, FL

His parents came to the United States taking the gamble of a lifetime hoping to start a family in a better place.  Briefly settling in Ne

From the age of five, Cajun Phil Broussard and his dad would leave the house before light, in hand was their day’s provisions - a peanut butter sandwich, a quart jar

Sometimes the best adventures are found close to home, sharing outdoor experiences with close friends and family.

Innovation is a core value at Johnson Outdoors, and it’s reflected in our entire family of brands including Eureka!.