OUR BRANDS

JOHNSON OUTDOORS FAMILY

THE FAMILY

Sam Johnson was passionate in his belief that experiencing nature was vital to human health and happiness. That’s why he built Johnson Outdoors, to ensure the best outdoor equipment could make it into the hands of people worldwide, inspiring them to get out and enjoy the natural world. Today, the Johnson Outdoors family continues to build Sam’s legacy for quality, innovation, and stewardship across four popular aspects of outdoor recreation.

FISHING

Trolling motors, fishfinders, shallow water anchors and accessories for better days on the water.

EXPLORE

DIVING

Regulators, computers, BCDs, wetsuits and accessories for those deep into diving.

EXPLORE

CAMPING

Super-dependable tents, stoves and equipment for your next adventure.

EXPLORE

WATERCRAFT

Cutting edge canoes, kayaks and paddleboards for your life on the water.

EXPLORE

TRUSTED FOR ADVENTURE

OUR IMPACT

After more than 50 years, our love for the outdoors and passion for adventure is stronger than ever, and it fuels our mission to inspire the next generation of explorers. By outfitting outdoor adventurers with what they need today, we’re empowering future generations to love the outdoors as much as we do.

MEET THE FAMILY

The most trusted name in innovative scuba gear. Deep down, you want the best.

Fast, efficient, and compact camping stoves engineered for Jetheads.

Covering the outdoors for more than a century, Eureka is still innovating today.

The most advanced trolling motors available. If you fish, you know Minn Kota.

Bring fish into focus with our full line of powerful advanced fish finders.

Put your bait in front of the fish with the most popular downriggers in the world.

Built for fun, performance, and everything in between. Conquer the water.

Shaping adventure since 1898, this is handcrafted watercraft performance at its best.

OUTDOOR ADVENTURE BLOG

CANNON IS PLUMBING THE DEPTHS OF FISHING PRODUCT INNOVATION

Cannon: The First Downrigger, and Still the Best

HOW CUTTING EDGE IS YOUR KAYAK SEAT?

If you’re going to be in your kayak for a significant amount of time, the comfort of the seat matters.

JETBOIL: A BRAND BUILT ON THE PASSION FOR INNOVATION

When Jetboil officially joined the Johnson Outdoors family of brands in 2012 there was excitement and anticipation of what the future had in store.

BUILDING AN OCEAN ETHOS WITH SCUBAPRO

SCUBAPRO is rooted in delivering the best outdoor experience. A big part of that is maintaining a sustainable and vibrant environment so future generations can enjoy the outdoors as much as we and our customers do.